Project Description:

For Tradable, a budding financial technology startup, I led the design and development of their website with a focus on simplicity and user-friendliness. The main goal was to create an intuitive platform that would enable effortless sign-ups for early investors and prospective clients, effectively communicating the company’s value and functionality through the design.

In the website’s design, I implemented a clean and minimal aesthetic, enhanced with an interactive link animation that metaphorically represents Tradable’s use of blockchain technology. This feature not only added a unique touch to the design but also exemplified a thoughtful approach to incorporating key aspects of the company’s technology in the visual design.

The project’s success has fostered an ongoing partnership with Tradable’s founders for future projects, showcasing my ability to work effectively in a cross-functional team environment and deliver high-quality design solutions. This experience highlights my competence in collaborating with product and website teams and in crafting strategic visual design strategies that align with a company’s brand and goals.