Tailored Brand Experiences
What I did for this project:
- RFP’s and Qualification Packages
- Web Design
- Web Development
- Decks & Presentations
- Motion Graphics & Animations
Project Description
RDC’s high rate of successful contract signings is driven by a strategic focus on delivering tailored brand experiences that meet the unique needs of each client. Collaborating with design-focused global leaders like Nike, Gucci, and Equinox requires a deep understanding of their brand identities from the outset. I’ve created bespoke websites, branded decks, and impactful presentations, blending web design, development, motion graphics, and video to deliver a seamless, high-quality brand experience. This holistic approach sets RDC apart from other architecture firms by positioning us as a trusted partner in elevating our clients’ brands. While the full scope of these assets is confidential, I’m happy to discuss them in more detail.
Nike
For the Nike Rise project, our approach involved creating branded materials throughout the RFP, presentation, and design phases, ensuring brand consistency that reinforced Nike’s identity. By aligning with Nike’s branding standards, we demonstrated a deep understanding of their visual language, facilitating smooth communication and decision-making. Our commitment to integrating Nike’s aesthetics into every deliverable built trust and showcased our ability to customize and personalize services to meet Nike’s strategic goals. This comprehensive integration not only differentiated RDC from other firms but also positioned us as a trusted partner, contributing significantly to the success of Nike’s new retail concepts.
Nike
For the Nike Rise project, our approach involved creating branded materials throughout the RFP, presentation, and design phases, ensuring brand consistency that reinforced Nike’s identity. By aligning with Nike’s branding standards, we demonstrated a deep understanding of their visual language, facilitating smooth communication and decision-making. Our commitment to integrating Nike’s aesthetics into every deliverable built trust and showcased our ability to customize and personalize services to meet Nike’s strategic goals. This comprehensive integration not only differentiated RDC from other firms but also positioned us as a trusted partner, contributing significantly to the success of Nike’s new retail concepts.
Gucci
Creating a Gucci-branded portfolio showcased our deep understanding of Gucci’s brand identity and our ability to adapt and customize our design approach to meet specific client needs. This strategic alignment not only enhanced engagement but also demonstrated our versatility in design aesthetics, making our presentation memorable. It highlighted our commitment to fully understanding and addressing the unique demands of high-profile clients, positioning RDC as a dedicated and flexible partner capable of delivering tailored solutions.
Gucci
Creating a Gucci-branded portfolio showcased our deep understanding of Gucci’s brand identity and our ability to adapt and customize our design approach to meet specific client needs. This strategic alignment not only enhanced engagement but also demonstrated our versatility in design aesthetics, making our presentation memorable. It highlighted our commitment to fully understanding and addressing the unique demands of high-profile clients, positioning RDC as a dedicated and flexible partner capable of delivering tailored solutions.
Equinox
The Equinox website serves as a targeted portfolio, showcasing RDC’s expertise with a major client and our ability to handle significant projects. As a strategic marketing tool, it highlights our innovative solutions and enhances our reputation in the fitness and wellness sectors. The site strengthens our brand alignment with Equinox, boosts SEO, and supports business development efforts. Additionally, it opens networking opportunities and increases our appeal to prospective employees by showcasing our high-profile work. This tool effectively demonstrates RDC’s achievements and positions us for continued growth and client engagement.
Equinox
The Equinox website serves as a targeted portfolio, showcasing RDC’s expertise with a major client and our ability to handle significant projects. As a strategic marketing tool, it highlights our innovative solutions and enhances our reputation in the fitness and wellness sectors. The site strengthens our brand alignment with Equinox, boosts SEO, and supports business development efforts. Additionally, it opens networking opportunities and increases our appeal to prospective employees by showcasing our high-profile work. This tool effectively demonstrates RDC’s achievements and positions us for continued growth and client engagement.
RDC’s Dine & Dialogue Series
Dine and Dialogue is a networking event series for women leaders in architecture and design. When tasked with creating an email invitation, I found existing tools insufficient, so I built a custom solution from scratch. I designed the invitation with an animated opener and developed an event website to manage details and RSVPs. This approach created a memorable, branded experience from the attendees’ first point of contact, showcasing our ability to deliver tailored, high-quality digital solutions.
RDC’s Dine & Dialogue Series
Dine and Dialogue is a networking event series for women leaders in architecture and design. When tasked with creating an email invitation, I found existing tools insufficient, so I built a custom solution from scratch. I designed the invitation with an animated opener and developed an event website to manage details and RSVPs. This approach created a memorable, branded experience from the attendees’ first point of contact, showcasing our ability to deliver tailored, high-quality digital solutions.
Results
The brand refresh and accompanying assets were instrumental in driving new business, resulting in a 35% increase in signed contracts. This successful transformation of RDC’s brand identity resonated with both existing and prospective clients, strengthening the company’s market position. Notable clients gained through this effort include Gucci, Nike, Tesla, Rivian, Equinox, Hilton, Marriott, Erewhon, Whole Foods, and Specialized.
