Project Description:

For the Studio One Eleven visual identity project, I spearheaded the redesign of the brand’s visual identity, infusing a more humanistic approach into the architecture and urban planning sectors. My role involved not only reimagining the brand’s aesthetics but also building and managing a design system that supported the creation of a wide range of assets, from proposals and brand guidelines to social media posts.

In line with a comprehensive design strategy, I developed and built the website on WordPress, focusing on easy management to empower the marketing team with maintainability and flexibility. 

My design leadership in this project resulted in significantly improved SEO results, demonstrating the effectiveness of a well-executed visual identity in digital realms. Additionally, the project involved working closely with various teams to define the visual design strategy, ensuring that all designs were cohesive and aligned with the overall brand direction. I actively sought and incorporated feedback from cross-disciplinary partners, which was instrumental in refining the design process and outcomes.