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RDC Brand Design

  • Art Direction
  • Design Systems
  • Digital Design
  • Print Design
  • Decks & Presentations
  • Marketing Materials
  • Motion Graphics
  • Web Design & Development
  • Events & Tradeshows
  • Content Creation
  • Brand Collaborations

Project Description

RDC-S111 is a collective of design studios, including RDC, Studio One Eleven, DyeLot, and PDO, specializing in creating tailored, user-focused solutions for a diverse range of clients. At RDC, I led the comprehensive refresh of its brand identity, modernizing its visual language while preserving trust and recognition. This included developing scalable design systems and producing versatile assets for digital platforms, immersive presentations, and client-facing deliverables.

The refresh drove a 25% increase in conversion rate and attracted partnerships with high-profile global clients such as Gucci, Nike, Tesla, Rivian, Erewhon, Equinox, Whole Foods, and other industry leaders.

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Brand & Guidelines Book

Brand Website

Proposal & Qualifications Packages

Proposal & Qualifications Packages

Select Slides from Brand Deck

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brand

Custom Iconography

Design Process

Problem

RDC’s existing brand identity lacked cohesion and modern appeal, which hindered its ability to resonate with contemporary clients and convey its position as an industry leader.

Solution

Directed a comprehensive refresh of RDC’s brand identity, modernizing its visual language to better reflect the company’s innovative approach and expertise. This involved developing scalable design systems, creating versatile client-facing assets, and crafting an elevated digital presence through a strategically designed website. 

Before | Logo History

After | Refreshed Logo

Logo Refresh & Visual Identity

  • Preserved the brand’s recognizability while modernizing its aesthetic.
  • Developed a scalable visual system.

Scalable Design Systems

  • Built a robust design system that streamlined asset creation across marketing, communications, social, and design teams.
  • Created templates for RFPs, decks, and marketing materials to ensure consistency and efficiency.

Digital Experience Overhaul

  • Designed a website with intuitive navigation and engaging interactivity to communicate RDC’s values effectively.
  • Introduced subtle animations and storytelling elements to elevate the user experience.

Cross-Team Collaboration

  • Worked closely with stakeholders to ensure the refreshed identity aligned with business objectives.
  • Presented and defended design decisions to senior leadership, ensuring strategic alignment.

Before | Pre-Refresh Palette

After | Refreshed Palette

Before | Pre-Refresh Proposal Design

After | Refreshed Proposals and Qualifications

Takeaways

This project highlights my ability to lead large-scale brand transformations, create scalable design systems, and deliver measurable business impact while balancing legacy with innovation.

Results

  • 25% increase in conversion rate, driven by a cohesive and professional brand presence.
  • Secured partnerships with global leaders, including Gucci, Nike, Rivian, Equinox, and many others as listed below.
  • Developed scalable design systems and automated workflows, integrating data and design to cut turnaround times by 40%.
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