Brand Collaboration Projects

Project Description:

Created Keynote presentations and other various assets for key Nike stakeholders, for their new concept stores called Nike Rise which focuses on the Move to Zero initiative, emphasizing sustainability and reducing environmental impact. This project required a deep understanding of Nike’s brand and their vision for future stores. The approach involved a meticulous blend of Nike’s branding with RDC’s design philosophy, using icons, typography, color, and illustration to effectively convey the concept.

I worked closely with other leads and cross-functional partners to ensure that the visual design strategy for the presentations met the requirements of both RDC and Nike. This involved soliciting and giving feedback from designers and partners, driving consensus across teams.

Select sides from the Nike Rise keynote presentation

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Results:

This project helped to bring Nike on as a client and RDC is currently developing a number of Nike Rise locations across the United States, the first of which recently opened in Dallas, Texas.

Nike Rise, Dallas, TX

Gucci, Glendale, CA

Equinox, Culver City, CA