Arena Branding & Product Design

Art Direction
Design Systems
Web Design & Development
UI Design
Digital Design
Decks & Presentations
Motion Graphics
Video Editing

Project Description

Arena is a streaming platform focused on esports and interactive content. I was responsible for defining its brand identity and user experience, building a bold, scalable design system that established Arena as a standout player in the industry. This included creating a comprehensive visual identity, designing the user interface, and developing high-fidelity product visuals that enhanced engagement and usability.

In addition to shaping the core brand system, I designed an investor pitch deck that effectively communicated Arena’s vision, helping to secure early-stage funding. The platform’s UI/UX design was carefully crafted to balance functionality and immersive engagement, ensuring a seamless experience for both streamers and audiences. Through strategic brand positioning, digital design, and interactive storytelling, I helped Arena build a compelling visual foundation that could scale with its growth.

Skip to Process

Brand Identity Elements

Home and Multistream UI

Multistream UI Flow

Analytics Dashboard & UI Elements

Promotional Video Used for Investor Meeting Intro

Design Process

Problem

As a brand-new company entering a competitive market, Arena needed to establish a strong and memorable brand identity while ensuring its platform’s user experience could capture the attention of gamers and investors alike.

Solution

Designed and built Arena’s visual identity and product experience from the ground up, focusing on a bold, dynamic aesthetic tailored to resonate with gaming audiences. Developed a streamlined user interface with innovative features like Multistream and crafted a compelling investor pitch deck, which played a key role in securing early-stage funding.

Logo Studies

Logo + Branding Studies

Branding Studies

Pivot from Cast to Arena

Comprehensive Brand Identity

Pivot from Cast to Arena

Addressed domain limitations by creating a bold, tech-forward identity that resonated with gaming audiences.

Investor Pitch Deck Design

Designed a visually compelling pitch deck that showcased Arena’s unique value proposition, market position, and differentiators.

Product Design & Multistream Feature

Designed a clean, curated interface focused on usability.
Developed the Multistream feature, enabling users to watch multiple streams simultaneously with intuitive controls.

User Testing and Feedback Integration

Conducted user testing sessions to gather insights on platform usability and feature engagement.
Iterated designs based on feedback, enhancing the Multistream feature and refining the overall user experience.

Collaborative Development

Partnered with engineering and product teams to implement UI features and ensure scalability for future growth.

Initial Product Sketches and Requirements from SVP of Product

Figma Wireframes & Prototyping

Initial Product Sketches & Requirements to Figma Wireframes & Prototyping to Initial Design

Home and Multistream UI

Takeaways

This project demonstrates my ability to create scalable brand identities, user-centered product designs, and investor-ready materials in the fast-evolving tech space.

Results

Successfully positioned Arena as a distinctive player in the esports streaming market.
Designed and delivered a high-impact investor pitch deck, instrumental in securing early-stage funding.
Delivered a user-centric platform with innovative features like Multistream and team-focused analytics, setting it apart from competitors.