Spring Labs Website & Marketing Assets
- Art Direction
- Design Systems
- Web Design & Development
- UI Design
- Marketing Materials
- Decks & Presentations
- Motion Graphics
- Lottie Animations
Project Description:
I led a comprehensive redesign of Spring Labs’ website and brand system, integrating modern typography, color schemes, and animations to elevate their digital presence. This effort included collaborating with marketing and product teams to produce consistent, scalable assets across all channels. I was also tasked with visually simplifying complex tokenization technology and presenting intricate technical architecture in a user-friendly, digestible manner.
Various Pages of the Spring Labs Website
Marketing One Pagers
Takeaways
This project highlights my ability to align design strategy with business objectives, delivering scalable solutions for a fintech brand while demystifying complex technical concepts.
Results
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Strengthened the company’s market presence through a cohesive, modernized digital identity.