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Tailored Brand Experiences

What I did for this project:

  • RFP’s and Qualification Packages
  • Web Design
  • Web Development
  • Decks & Presentations
  • Motion Graphics & Animations

Project Description

RDC’s high rate of successful contract signings is partly driven by a strategic focus on delivering tailored brand experiences, crafted to meet the specific demands of each client. Working with design-focused global leaders like Nike, Gucci, and Equinox requires an intimate understanding of their brand identities, before the work even begins. The creation of bespoke websites, branded decks, and impactful presentations that blend web design, development, motion graphics, video, and various other media types ensures an unparalleled brand experience that distinctly positions RDC to stand out among other architecture firms. Due to the sensitive nature of these brand partnerships, I am not able to share the full scope of assets, but happy to talk about them generally. 

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Nike

The approach to the Nike Rise project involved creating branded materials throughout the RFP, presentation, and design phases, ensuring brand consistency that reinforces Nike’s identity. This alignment with Nike’s branding standards demonstrated an understanding of their visual language, facilitating effective communication and decision-making. Our commitment to integrating Nike’s brand aesthetics into every project deliverable built trust and showcased our ability to customize and personalize our services, aligning closely with Nike’s strategic marketing goals. This thorough and strategic integration not only set RDC apart from other firms but also solidified our role as a strategic partner capable of contributing significantly to the success of Nike’s new retail concepts.

Nike

The approach to the Nike Rise project involved creating branded materials throughout the RFP, presentation, and design phases, ensuring brand consistency that reinforces Nike’s identity. This alignment with Nike’s branding standards demonstrated an understanding of their visual language, facilitating effective communication and decision-making. Our commitment to integrating Nike’s brand aesthetics into every project deliverable built trust and showcased our ability to customize and personalize our services, aligning closely with Nike’s strategic marketing goals. This thorough and strategic integration not only set RDC apart from other firms but also solidified our role as a strategic partner capable of contributing significantly to the success of Nike’s new retail concepts.

Gucci

Creating a Gucci-branded portfolio showcased our deep understanding of Gucci’s brand identity and demonstrates our ability to adapt and customize our design approach to meet specific client needs. This strategic alignment enhances engagement, showcases our versatility in design aesthetics, and makes our presentation memorable. It also highlights our commitment to thoroughly understanding and fulfilling the unique demands of high-profile clients, positioning RDC as a dedicated and flexible partner.

Gucci

Creating a Gucci-branded portfolio showcased our deep understanding of Gucci’s brand identity and demonstrates our ability to adapt and customize our design approach to meet specific client needs. This strategic alignment enhances engagement, showcases our versatility in design aesthetics, and makes our presentation memorable. It also highlights our commitment to thoroughly understanding and fulfilling the unique demands of high-profile clients, positioning RDC as a dedicated and flexible partner.

Equinox

The Equinox website underscores RDC’s capabilities, acting as a targeted portfolio that emphasizes our experience with a major client and our ability to handle significant projects, enhancing our reputation. As a powerful marketing tool, it attracts potential clients from the fitness and wellness sectors and showcases our innovative solutions. The site boosts our brand alignment with Equinox, enhances our SEO, and supports business development. It also opens networking opportunities and increases our appeal to prospective employees by highlighting our high-profile work. This strategic tool effectively showcases our achievements and positions RDC for continued growth and client engagement.

Equinox

The Equinox website underscores RDC’s capabilities, acting as a targeted portfolio that emphasizes our experience with a major client and our ability to handle significant projects, enhancing our reputation. As a powerful marketing tool, it attracts potential clients from the fitness and wellness sectors and showcases our innovative solutions. The site boosts our brand alignment with Equinox, enhances our SEO, and supports business development. It also opens networking opportunities and increases our appeal to prospective employees by highlighting our high-profile work. This strategic tool effectively showcases our achievements and positions RDC for continued growth and client engagement.

RDC’s Dine & Dialogue Series

Dine and Dialogue is a networking event series designed for women leaders in the architecture and design industries. When tasked with creating an email invitation, I found the typical online products lacking in quality – so I built one from scratch. I crafted the invitation with an animated opener and developed an event website with event details and to handle RSVP’s. With this approach, we created a memorable branded experience starting at the first point of contact for attendees.

View Invite & Website >

RDC’s Dine & Dialogue Series

Dine and Dialogue is a networking event series designed for women leaders in the architecture and design industries. When tasked with creating an email invitation, I found the typical online products lacking in quality – so I built one from scratch. I crafted the invitation with an animated opener and developed an event website with event details and to handle RSVP’s. With this approach, we created a memorable branded experience starting at the first point of contact for attendees.

View Invite & Website >

Results

These projects exemplify my successful collaboration with some of the world’s most distinguished brands, highlighting my versatility and commitment to high-quality design across diverse industries. My ability to adapt and deliver tailored solutions consistently attracts major global brands, a few of which are listed below.
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